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The Internet marketing has given birth
to the emergence of social media marketing.
If you have a website, there is grave need for you to redesign
the contents of your website to accommodate the popular social
media sites for increased traffic.
Introduce social media marketing components
to your site because web users are finding these new forms
of interactions more useful and they may have the same expectation
of finding these facilities in your site.
If you want to attract regular guests who
would stay longer, then you must change your focus and pay
some little attention on the social aspects of your site.
Social media marketing use
facilities like RSS, blogging, pod casting, tagging, social
networking such as MySpace, Facebook, social video and picture
sharing, YouTube, and community-based content ranking features
in order to offer social media marketing.
The central theme of these sites is user-generated contents
with the social aspects of allowing users to set up social
communities, invite friends and share common interests.
You don't have to change your site completely
within a very short period of time. Work slowly and you
will be on the right way to meeting these new challenges.
The following are some fundamental
steps to take:
-
Declare who you are to the online community
otherwise nobody will know you and most people do not
like associating with total strangers.
-
Create an “About Us” page
and list your achievements and skills.
-
Create a MySpace page and link your bio
in the “About Us” page to “My Space”
page. Also provide a link back from “My Space”
page to your website.
-
Spend an hour every week to develop your
online social network in MySpace. Invite a few of these
new friends to write blog articles at your site about
your products or services.
-
Install free blog software and start
publishing at least one article in your blog.
-
Providing an action button for each article
in your site. The action button takes users to the submission
page of the book-marking site.
-
Provide a forum at your site for users
to discuss your products and services. Don't delete negative
comments because they provide insights into the improvements
needed to serve your visitors better. However, censor
hateful and meaningless contents. Register your forum
at Board Tracker. Board Tracker is a forum search engine.
If you are offering products, allow users
to review and rate your products. This will help you in
inventory management because you may want to discontinue
low rated products.
Provide RSS
feeds for your new products, blogs, forum postings,
etc. An RSS feed provides teasers of your contents. Users
will use RSS readers to scan your teasers and visit your
site for more information if the teasers draw their attentions.
Publish all your feeds at feed burner. Feed
burner provides media distribution and audience engagement
services for RSS feeds. They also provide an advertising
network for your feeds. If you have quality contents, you
will be able to utilize the contents using their services.
Create show how-to or new product videos and
post these videos in social video sharing sites like YouTube,
Google video. Provide a few start and end frames in these
videos to introduce your site with your site URL. Post these
videos using catchy titles, teasing descriptions, and appropriate
tags to make them discoverable.
Provide embedded links to your posted videos
in your site. This will save your bandwidth and storage
space because the videos reside in the video sharing sites.
Besides videos, use social photo sharing sites
to share pictures related to contents in your site. Use
the same title, description and tag techniques discussed
earlier for social video sites.
Provide a Send to Friend feature for all products
and services you offer. This feature is a link that sends
the article, product description, etc. to a recipient via
e-mail.
For starter, Yahoo provides a service called
Action Buttons (search for Yahoo Action Buttons) that add
links to your website for users to share, save, and blog
about your website. The Yahoo action buttons use delicious
for social book marking, and Yahoo blog site for blogging.
It also has a print feature.
The social media marketing
is here to stay and bring in profound changes to web surfers'
experiences. It is the right time for implementing features
that will make your site social media friendly. Also, using
marketing techniques that utilize popular social media sites,
you will be able to bring traffic to your site.
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