RSS stands for Really Simple Syndication or Rich Site Summary, an alternative and different way of accessing information that now available on the Internet.
RSS is a way to distribute content.

With its increased popularity, RSS is now being adopted and used by more webmasters. Currently, many resources are now available that help Internet users on how to set up and use RSS.

What behind the scene

RSS feeds are written in XML, a special mark up language much similar to html. The structures of the RSS feeds define the content and how that content will be displayed.
RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader or aggregator.

how can you use RSS to your benefit as an internet marketer?

Here are the most popular ways to integrate RSS feeds into your marketing effort: you can use RSS to replace any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops online.

Although many marketing gurus will claim that email marketing isn't dead, with the advent of increasing spam complaints and filters coupled with the threat of viruses originating from an email, more and more people are leery of even opening your email. So even if you have a large email list, the likelihood of your emails being opened is becoming increasingly slim.

With RSS, your messages won't ever get filtered and have a much higher chance of actually being read vs. a typical email. And your marketing results can only be better when people actually read your message. You can even incorporate autoresponders in conjunction with RSS.

Including RSS feeds on your content site or blog allows you to add fully dynamic theme-related content to your web pages making your site or blog very popular with the search engines. The constantly updated content is exactly what the search engines crave and helps increase your search engine ranking, driving more traffic to your page.

Probably the best way to use RSS to help your online marketing efforts is to create your own RSS feed. This way your information will be published on any website that is using the RSS feed you are supplying that information to. There's even automated software to submit your RSS feeds to the various directories that supply the feeds to marketers using them as described above.

Conclusion

Final Tip

RSS is still a relatively unknown method of driving traffic to websites, but is becoming more popular every day. As an internet marketer, this is a great opportunity to take advantage and benefit of this new technology.

Important Resources:

1. RSS tutorials:
http://www.w3schools.com/rss/default.asp

3. RSS submission Directories:
http://www.rss-specifications.com/rss-directory.htm