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What does niche marketing
mean? Niche marketing is about finding small opportunities
on the web, small areas in which people might be interested
and for which they might be searching. Big companies and experienced
webmasters are not interested in these areas because they
are not important enough. But a small business could be something
in which you might be interested.
Perhaps a small mini website will not generate
thousands of dollars every month; it might generate 100 bucks,
for example. That is ok, if the effort involved in terms of
creating this mini website is not too high; in this way, you
could repeat the same business model again and again. Taking
into consideration that every small business could generate
around $100 every month, with ten niches, you could earn $1.000
monthly. Does this sound better? And what if you could create
50 websites?
The first step in this kind of business is
always keyword research. You need to find small markets which
do not have competition. Wordtrack is a very good tool to
use for finding niche opportunities. For every keyword, it
tells you the number of searches and how many results are
found on each search engine. You need to pay special attention
to the KEI column. KEI is the index that balances the number
of searches and the number of competitors. The more searches
and the fewer the competitors, the better for you. A KEI higher
than 10 is good, but you should, ideally, look at keywords
with a KEI over 100. More than 400 is a gift.
Once you have identified your niche, you
need to find content for it. Don`t worry about which product
you are going to sell; this will come later. The “fuel”
of any Internet business is content. So where can you find
content? Well, if you are an expert in an area, you could
write your own articles, but if you are not, you have to look
for content somewhere else.
There are many article directories that offer
a lot of content that you can use. You can also find much
content just by searching the web. Use search engines, find
blogs, forums, websites, etc. Last, but not least, you can
always find information as in “the old times,”
go to the library or buy one or two books.
After you have found enough content, it is
time to register a domain name. You should choose a name that
has something to do with your target market, but if your intention
is to create multiple mini websites, you don’t need
to register a different domain name every time. You can save
money by having one global domain name, and create sub domains
for each business.
The question now is, “Since everything
looks good, how do I make money with these sites?” You
need to follow this 3 step formula (CTM):
- Create Content
- Generate Traffic
- Monetize your website
You can build traffic by optimizing the webpage
content for the search engines and by analyzing your competitors
in order to build a better SEO strategy (but this is another
chapter). Blogging and pinging is a way to make sure that
your site will be spidered by the search engines. Wordpress
is a very good option for creating your blog, as it allows
you to post, not only articles, but pages. You can easily
build miniwebsites with Wordpress. Finally, there are three
easy ways to earn money with your site.
Sell some product that you can create yourself. If you have
this ability and you want to allow people to buy your products
with a credit card, the easiest way is to create a Paypal
account. If you don’t have one, visit www.paypal.com
and create one.
Find people who sell products related to your market niche
and who have affiliate programs already set up. You will earn
commissions just by selling other people’s items.
Create an account at Google Adsense and include Google ads
on your site. Every time someone visits your site and clicks
one of those ads, Google will share its profit with you.
Creating small businesses is like a game.
They do not require high investment, but they will not make
you rich either. However, if you start playing many of those
games, it can become a serious business. |