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In order to begin your activity on the web and to achieve
your goals, you have to know many facts about this subject.
First I tried, and I thought the all subject is just about
a Website of one or two pages, a domain name and a hosting
company, but the fact was completely different!!
I thought that Web site design and its uploading are enough
to make it popular to all Web surfers. I waited for some time,
but all my dreams faded away …there were no visitors!
I had no choice but to follow up the whole matter and learn
more about it … I took along time reading all the available
sources related to these obstacles:
 How
to build a Web site?
What are the methods to advertise it, and who can I
attract targeted visitors?
How can I catch their E-mails, and how can I answer
them?
How
can I help them save or download any useful e-book
or tools?
These questions made me exhausted and took me a long time
to get some knowledge and experience.
And here I am dear reader, put this experience on a plate
for you, hoping that it will be of good use.
It is about few steps and you may consider them as a general
plans to execute:
1. Build good Content.
2. Advertise and let them know YOU.
3. follow up and build credibility.
Now … let’s go.
Try to answer this question:
What are you trying to offer on your Website?
The answer of this question is very important. It is the first
stage of success. Imagine your past times, your job, hobbies
and experience.
What can you get out of that?
In other words, what ca you give to other people?
Take what you learned in your
lifetime seriously… you might think it is of no use
for other people… this is somehow not true!
What you learned maybe of good use for anyone
in the world.
S/he may not heard of what you do!
Let’s imagine that you are one of those who daily track
the new on the web. I assure you here … you will get
huge information on:
How to view sites on the Web.
How to search the Web.
How to manage your E-mails and
The new trends on the Web such as music, sports, etc …
By time, you will get good experience, which you can relay
on to build your site.
Now, you may think of this question:
Thousands of people view the web, many of them have enough
experience.
How can I be distinguished from them?
In my opinion, this question has two different answers:
If you think of this question to get rid of your thoughts
and take it as an obstacle to find yourself …you are mistaken!
But …YOU are all right:
If you ask the question as a tool
to start your first step, and make what you present distinguish
and different from what others
are trying to present.
Generally, this is not a difficult quiz, and to explain it,
I say …Find
your self.
You will surly find something you can do and present to others
…
You will gain your knowledge and experience to ensure that
you are distinguished.
Let me ask you the following question:
Are your mistakes and obstacles the same as others done?
Here is the answer:
The problems and obstacles you faced may be the same as others
may faced, but what is important here is the solution to these
problems which will make you distinguished from others.
If you want to be unique, search for the mistakes you had
committed and the solutions you found to these mistakes.
I think this is enough to give meaning to what you present,
and this will help you to obtain success that others will
try to achieve.
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Now we come to the second stage, which is: Advertisement
and visitor attraction.
This stage needs more efforts and concentration.
There are many different ways to do so, and I think the best
way is to use a different technique each time and study the
results before moving to the other techniques.
Before I go on explaining these techniques, I would like to
say that I am not a professional in this field. What I am
going to explain is my own experience and I will explain the
most important methods to advertise your site.
You may ask what is the difference between search engines
and search directories?
I can say the difference between them depends on the way in
which the site is indexed and added to database.
In Search Engines the site is indexed automatically by some
programs called “Spiders or Robots”.
These programs surf the web and index the site to the database
of Search Engines according to some conditions (e.g. Google).
In Search Directories, the site is indexed and added manually
by experts at the directory level. They visit it and view
its content to see if it is suitable for indexing (e.g. Yahoo)
.
It is worth mentioning that these Engines and Directories
differ in their work and way of indexing. The method that
may work with one Engine or Directory, may not work with the
others.
To attract visitors to your site, try to follow these tips:
- Add your site to the most famous Search Engines and Directories.
- Support the indexing of your site to get a good position
in those Engines.
But to index your site, it is not enough to design and upload
it. You should consider the following:
Good Content: This is the basic thing. Search Engines
like the sites that are rich in content.
Good Design: Consider the basics of indexing by taking
care of the following:
Page Title.
Meta Tags ( Description and Keywords ).
Don’t forget, Search Engines are the best way to attract
visitors to your site as long as you know how these Engines
and Directories work.
Finally… try to add the pages of your Website to them
manually instead of using some third-party applications and
scripts that available over the Net .
Here are some links for Search Engines:
http://www.google.com
http://www..altavista.com
http://www.lycos.com
http://www.hotbot.com
Newsletter are one of the active methods in building relations
between the site and its visitors. The aim of newsletter is
to advertise and attract visitors to it.
Why newsletters?
Confidence and credibility are some of the best ways to make
your site a successful one. Webmasters should pay attention
to that and build them by focusing on the site’s content.
Good content will attract more visitors to your Website.
How can we use newsletter?
Simply by building opt-in mailing lists. Surely you have experienced
that some sites require registration in order to receive newsletters.
Once you register your name, you begin receiving newsletters
from those sites.
So if you could setup your own list, you will attract visitors
by offering useful contents.
How can you succeed in using newsletter?
1. Good contents: This is the
base of any successful newsletter.
Newsletter of poor content are not useful, and even you manage
to list some people, they will cancel their registration as
soon as they find out the lack of your newsletter’s
content.
2. Automation: If you want to
succeed in this process, you should use some techniques and
good programs to help you to:
- Setup your own list automatically. Here, this programs lists
the registered people in your database and keep their personal
information such as names and emails. It also cancel their
registration if they wish to unregister.
- Distribute newsletter on time whether they are monthly,
weekly or daily.
This program helps you build and distribute your newsletter
in a quick and accurate way.
· Provide the good by searching for the information.
· Build your own list and try get away from SPAM.
· Try to provide free offers like free scripts, e-books
…etc.
Finally ..
Newsletters are one of the active and successful techniques
to advertise your site. They are the mirrors that reflect
your experience. Always try to present what is useful and
new to your subscribers.
This is one of the important mechanisms that are used to attract
visitors.
We can summarize it as an article dealing with a particular
subject of close
relation with the content of your site, or particular advice
and notes about one subject of importance to the visitors of
your site.
Now, let me explain an important point:
You don’t need to be a professional to write an article.
You are not supposed to write a story or a novel, all you
need is to know how to express your thoughts using your own
methods. You should pay attention to spelling and grammatical
mistakes.
The best thing to do is to give what you write to some friends
to read, and as long as you can talk and explain your thoughts
to your friends, you are sure able to write your article.
So, what is important is to know how can we benefit from
writing articles and how can we attract more visitors?
You may notice that most articles you read end with two or
three lines called resource box, these lines contain some
information about the author such as his name, Email , company
and Website address.
Most newsletter publishers and webmasters search for a good
content for their sites or newsletters, if you publish your
article on your site or via what is called Article directories
and give other people reprint rights to use it on their sites
or newsletters with your own intact resource box, you will
get the following:
· A good rank in search engines and directories because
of your link popularity.
· You will be evaluated as a professional in your field.
Here are some Article directories:
Most people send E-mails to their friends. Imagine that you
want to tell your friend about an article you read or a picture
you saw on the Internet. Here you will write the URL where
you read the article or saw the picture using a brief description
such as “ to view the photo … please click here
…”.
what will happen is that your friend will click on the link
to see the photo. Imagine that the photo is yours and the
Website where the photo is located is yours!!
Congratulations! You get a new visitor by this link. This is
the idea behind Signature files. They are files added at the
end of E-mails and newsletters and they include your name, E-mail
and Website address as the following:
Jim Indread
contact@domainname
http://www.domainname
These files are usually used automatically by your own E-mail
editor which add this file at the end of any E-mail you send
(files should be prepared in advance).
Here, visitors and incoming E-mails of Mr. Jim Website will
be increased because he knows how to introduce himself and
how to use this technique properly.
So, try to use Signature files in your E-mails as Mr. Jim
did.
Is that all?
Of course advertisement world is unlimited, and there are
many techniques you can use …But remember this advice:
Always start with one method and when it succeed, try to add
another method to it, this is better than using many methods
at the same time without any success.
Your real job will start here!
This is the most important phase during the whole process.
You have to:
- Follow-up your Web site status by updating and adding
new articles and materials to it.
- Respond to queries and E-mails of your visitors as soon
as possible and without any delay.
- Try to offer something new and free on your Web site like
e-books or news letters.
Finally
Your web site is your new window to the world of online business
… always keep it OPEN.
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