After launching their website, most of the web masters start expecting quick traffic to their websites and resort to any techniques that they can find under the sun to get visitors to their site. Some of these techniques, also called as the black hat techniques can definitely pull visitors to your website but these can also be the reason to get your websites banned on search engines.

Below mentioned are some of the methods to generate traffic to your web site.

Method #1: Buying Traffic

Buying traffic requires some expenditure from your side. If used wisely this can be excellent source of continual and quality traffic. Buying visitors refers to buying the visitors from search engines or the pay per click sites. Here you advertise on the sites which charge you based on the number of visitors who have clicked your advertisement on the referring sites. Google Adwords is a very important place you can look for, to buy visitors to your site. Yahoo and many other pay-per-click search engines also provide you with similar model. You usually bid for the keywords related to your website and based on your bid, you get the position on the search results.

Getting traffic to your site using such engines can guarantee visitors to your site in as quick as 15 minutes. You have to be very careful when using this option to drive traffic to your site. Not tracking the results or the expenses on such advertisements can lead to emptying your wallets pretty fast.

You should also take care to not bid on the very generic keywords. Such keywords usually have very high competition and to get your advertisement noticed on these keywords would require your daily budget to be very high. Google also provides you the option to place separate bids for the search engine placements and content sites. Placing a low bid for the content sites will save you lot of money.

Method #2: Recycle Traffic

This is the commonly ignored way of getting traffic. Recycle traffic refers to the repeat visitors to your site. You should always try to put some efforts to make sure your visitors are converted to repeat visitors. If you are selling some products on your web sites, the repeat visitors are the ones who will be your customers very quickly since they are already familiar with your site and treat you as an expert on the subject. Such visitors do not require much pre selling and the overall effort you put in converting these visitors to customers is very less.

You will need to make sure you give your visitors a reason to come back to your site. This may involve giving some freebie like a ebook download based on your niche, giving away some useful report and most important providing some quality content on your site.
You will need to put a way on your web site to capture the visitors contact details and periodically send them personalized mails about the updates on your site, or any information which might be useful to them.

Method #3: Borrowing Traffic

Here you would essentially try to get traffic to your web site from other sites in your niche or from directory sites or even people with huge subscriber list.

If you maintain a blog on your site, submitting your blog feed url to various RSS sites also helps getting exposure to your site very soon. You should consider submitting feeds or sites to Blog directories with a high PR to make sure you are getting quality incoming links. You should also not ignore submitting to sites with low PR in the later stages. In case these web sites make it big you do not want to be left out.
You should take care that you do not submit to thousands of web sites or directories using some software. Trying to submit your site to thousands other web sites may just work against your sites.

Though many web masters know the importance of getting incoming links, they often ignore the fact that the quality of incoming link matters the most. You can consider submitting some good and original articles, based on your niche, to Article directories with some good page rank. People looking for information often visit such article directories. Your article will definitely attract these visitors to your site with no cost to you.

Final Word

Whatever the way you choose to get the visitors to your site, you need to be careful to do it naturally and never stop your hard work on your web site.

Important Resources

1. Google Adwords
http://www.google.com/adwords/learningcenter/

2. Articles Directories
http://ezinearticles.com
http://www.articlesbase.com
http://www.web-source.net

3. RSS Directories
http://www.syndic8.com
http://www.rss-network.com
http://www.2rss.com/index.php