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Think you’ve exhausted your uses for content?
No. Content is very useful for marketing and attracting customers,
but that is certainly not the only thing it’s good for.
We understand HOW content helps you bring traffic, but what
USES can you make of the content you have? Here are a few
ideas:
You can CREATE a website with content.
Yes, if you are just starting out with your business, or
are starting a new business online you are in dire need of
CONTENT. As explained previously, websites should be based
on relevant, informative, engaging content. By creating information
and converting it into an optimized website you can easily
build a website that has value both to your visitor and to
the search engines.
One of the most popular products to sell online is electronic
books, or ebooks as they are commonly called.
Ebooks combine the best of the online experience by providing
information (which is what most internet users are looking
for) with the ease of a downloadable product. That means no
inventory, packing or shipping. Also you capitalize on the
internet users’ demand for instant gratification. Wanting
the information and being able to access it immediately are
big draws for your customers.
If you’re not selling the book, you can still use your
content to create a free give-away for your subscribers. Not
only do they get a valuable item for free (which is what everybody
wants) but you can keep in contact with them and build on
that relationship for other business offers.
If you don’t know what a blog is then get ready…
Blogs began as personal entries, similar to an online diary,
which allowed individuals to voice their opinions or discuss
a favorite hobby, idea or topic.
Now blogs are used by many online businesses as a way to
attract an audience through an informal source. Blogs are
generally content-rich and give advice or news about an industry,
product or service related to the business of the blogger
(the term coined for those who write blogs).
Blogs are often used to indirectly attract an audience by
providing valuable information for free. Some bloggers permit
readers to subscribe to their blog or even add comments to
their postings. While not as interactive as a forum, those
who follow a particular blog are not necessarily interested
in the business, but because they are receiving information
on a topic of interest they are kept in contact with that
business by choice, making blogs a good way to develop customers.
By posting articles as often as possible, you can write a
blog on nearly any subject imaginable. For instance, if you
are selling model planes you will likely find a willing audience
that wants to hear about competitions, new products and personal
antidotes on the topic. A blog created for that purpose will
engage your market without directly advertising to them –
creating a ‘warm’ market that will turn to you
first when purchasing model planes.
Use your articles as a way to promote other peoples’
products for a nice commission!
Whether you are submitting articles to directories with your
affiliate link attached or are writing a free report on the
product, or even creating a webpage that directs your visitors
to the affiliate site, you can make excellent use of content.
Promoting affiliate programs by putting your own ‘stamp’
of authority will help you to drive qualified traffic to the
affiliate site. With content you can compete against other
affiliates representing the same product by giving your customers
a personal recommendation or further information that will
convince them to buy.
Don’t stop there – content can be configured
in any way you can imagine. You may find even other uses for
your content than those listed here.
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