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How many times have you heard
the words blog or weblog or how about online diary? Probably
thousands of times, if you have been active online for the
past few years.
What you might not realize is that blogging
is not only one of the fastest and easiest ways to get indexed
in search engines but it is also a huge source of income that
is just waiting for you to grab your share.
Blogging has actually been around for quite
a while but only up until the past few years have online as
well as offline marketers, become aware of how powerful this
medium is.
You can find plenty of free to very inexpensive
places to start a blog. A few of the top rated blog hosting
services are Blogger, which is owned by Google, Wordpress
and Moveable Type. If you already have a web hosting account
somewhere, that runs cPanel & Fantastic, then you're in
luck, because Wordpress blog software is just a couple of
mouse clicks away from installing on one of your domains.
The easiest to get started and set up would
have to be Blogger.com, since they are not only free, but
they have a very simple step by step process for creating
your blog. The only downside to Blogger is that the features
that they offer are very limited. The upside to Blogger is
that it's owned by Google, which is not a bad thing at all,
if you know what I mean.
There are many factors that make blogs much
better than normal WebPages including the speed at which blogs
are indexed, ability to submit to blog directories & normal
directories, pings and track backs. All these little things
can help drive more traffic to blogs. Here are 15 popular
techniques you can use:
1. Update your content
frequently.
2. Submit to My Yahoo!
When you submit your own RSS to My Yahoo it is indexed by
Yahoo.
3. Submit to Google's Reader
When you submit your own blog RSS to Google's Reader the Google
Blog Search will index your site.
4. Submit your blog to traditional search engines
such as AltaVista, and MSN
5. Submit your blog to traditional
directories such as DMOZ
Directories (particularly DMOZ) increase relevance with Google.
DMOZ is very picky, but what do you have to lose by trying?
6. Submit to as many RSS Directories
and Search Engines as possible
This is a simple but repetitive process that can be done with
software such as RSS SUBMIT.
7. Use ping sites like ping-o-matic
Ping your site every time you add a new post.
8. Add a relevant link directory
to your blog and trade links like a demon possessed!
Although it may take more time than simply submitting to a
search engine one time, this method is perhaps the best way
to drive traffic to your site. Use software such as Zeus to
speed up the link trading process.
9. Comment on other blogs
Do not just leave short, lazy comments like "I agree."
Leave well thought out replies that will force readers to
wonder "who wrote this?"
10. Use track backs
If there is a blog that you refer to or quote and it is highly
relevant to your subject, leave a track back. It increases
your link popularity and may even score a few interested readers
from the linked site.
11. Ad a link to your blog in your
e-mail signature block.
12. Tag your website
Tagging is a new idea that has erupted across the web. Sites
like Del.icio.us, Technorati and many others have a social
feature that allows you to place your article under keywords
or "tags" that everyone interested in that tag can
see.
13. Use Groups (Usenet)
Find a relevant group on Google groups, Yahoo groups, MSN
groups or any of the thousands of other FREE group services
and find like minded people and talk with them. Make sure
you use your blog URL like it is your name.
14. Use Forums
Forums are one of the best places to go for advice. Go to
forums and find problems to solve. Make sure you leave your
blog name, but be tactful about it; some forums get annoyed
with those who selfishly drop a few links to their own site
and leave.
15. Go offline
Use newspaper ads, public bulletin boards, business cards,
even stickers to let as many people as possible know your
blog exists.
Although these are some of the most popular
ways to drive traffic to your blog, do not limit your self
to tips and lists. Use your imagination and you will come
up with thousands of ways to drive traffic to your blog!
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